๐ฎ Blackberry Origin Story, APS Merch Competition & Cult Brands in Niche Markets | IGWT Mini Episode about Marketing, Growth, Startups
Description
After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording mishaps and share excitement about attending an app promotion summit. Listeners are invited to meet them at the event to receive a hat if they show they listened to the episode on the same day.
Tune in for a chance to snag a limited edition hat and witness the hosts' quirky way of restarting the podcast.
Chapters ๐ย
[00:02:23 ] App Promotion Summit - User acquisition panel discussion.
[00:06:47 ] Screen time awareness.
[00:10:16 ] The story of Blackberry.
[00:16:17 ] Gymshark and Nike comparison.
[00:19:44 ] Cult brands in niche markets.
[00:24:15 ] Yardsale: Skateboarding brand success secrets.
[00:26:47 ] The impact of venture capitalism.
[00:28:31 ] Carving out a niche.
๐ Follow links ๐
๐ Jake on Linkedin: โ โ โ โ โ โ โ โ โ โ https://www.linkedin.com/in/jakemayell/โ โ โ โ โ โ โ โ โ โ
๐ Yoann on Linkedin: โ โ โ โ โ โ โ โ โ โ https://www.linkedin.com/in/yoannpavy/โ โ โ โ โ โ โ โ โ โ
๐บ Follow us on Youtube: โ โ โ โ โ โ โ โ โ โ https://www.youtube.com/@InGrowthWeTrustโ โ โ โ โ โ โ โ โ โ
๐ง Our weekly newsletter: โ โ โ โ โ โ โ โ โ โ https://ingrowthwetrust.beehiiv.com/subscribeโ โ โ โ โ โ โ โ โ โ
Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 โญ๏ธ review, and share it with your network ๐ค
See you next week!